What should I charge as a personal trainer… without going broke!
Sometimes it is the simple ideas that are the most successful. Back when I was working at the big red box gym, I would hear trainers constantly complaining about having to sell personal training.
The truth is, that if you are in any customer service business (which most businesses are), you have to sell. However, not all of the selling has to be fake. If you truly believe in you product, which is you, then you should be proud of offering a great product for a fantastic price.
Ok, back to the big gym…
Not only would I hear people complaining about selling, but I would also hear trainers tell their clients that they would only charge them $20 for the same service if they were independent.
And why on earth would you do that??
The client already understands the value of what you are giving them in return for their investment, then why would you devalue that by charging them less?
It comes down to this: Trainers are underpaid!
After a while of long training hours and small paychecks, trainers are seeking a bigger piece of the pie and offering their clients training for highly discounted rates.
3 Things To Consider When Setting Your Rates
At the big gym when had several different personal training package options that didn’t make sense. We sold 10 packs, 20 packs, and 30 packs. Personally, it drove me crazy!
Why? Because, the average client trained with me two times per week, which is an average of 8 times per month. So why sell a package that goes outside of that range? Personally I don’t set my bills or budget per 5 or 6 weeks, and most of my clients didn’t either.
They also offered a discount if you bought more sessions like the 30 pack. That sound great, but most people didn’t have 3k to dish out at one time to get the discount.
But, I liked the idea of a discount for coming back.
Here is the truth:
Your clients will come to you because of you and not because of multilevel discounts.
So, consider these 3 things when setting your rates:
- Keep It Simple: Don’t get caught up in multi level discounts or charts. Offer one price for your sessions that is relative to the market.
- Consider Gym Fees: If you are renting space consider the gym fee in each session you train. If you break it down, it will usually be between $5 to $10 per session.
- Consider Merchant Fees: Merchant fees are a necessary evil. I see a lot of trainers avoiding taking credit cards or adding them into their session price. Is that really worth losing a client?
Is there an upside of merchant fees? Yes! You can write them off of your taxes as a business expense, and if you use a recurring payment system, you can get automatic deposits consistently into your business account.
What Should I Charge As A Personal Trainer?
Let’s compare personal training with buying a car. It is obvious the difference you get when buying a Honda, Lexus, or Mercedes. There is also a brand awareness with these different vehicles as well.
Some people will train with the top of the line most expensive gyms out there because they can tell their friends they train at Globo Time Gym. However, you can provide the same results for some people at your private studio, and give them Mercedes results for the Honda price.
And thats the difference! You are a great trainer and have the ability to work independently because you are business savvy.
So when you wonder what should I charge as a personal trainer, you really need to look at the market.
Most big fancy elite gyms with 80k square feet will charge $100 a session and up. And the low end gyms will charge $60 and up for personal training.
As an independent personal trainer, do you want to be the cheapest in town? Absolutely not!
People can’t afford a cheap trainer!
That is because cheap trainers don’t provide results.
Consider these things when setting your rates:
- Gym rental
- Merchant fee’s
A good rule of thumb is that if you are charging over $60 per session, you will take home 80-90% of your session rate before taxes.
In my personal training business I offer 3 rate options:
- A 50 minute session rate
- A 30 minute session rate
- A monthly rate for recurring billing (this is by far the best way to be successful and stay in business longer)
In the beginning I had tiered rates, but it became too confusing. Now I keep it simple with two rate options to fit in any budget and a monthly option that is month-to-month.
Now you should know the answer to your question of what should I charge as a personal trainer. The overall consensus is to keep it simple. If you want more ideas on the specifics, read my article on Personal Training Package Ideas.
I hope this has helped you in your journey to running a successful personal training business. Please leave comments below if you have any questions.