Learn why starting your personal training business on a budget might be your key to long term success.
Working in a corporate environment was both a good and bad thing for me when I started my fitness business. It was good in the sense that I had a grasp for structure, setting goals, and holding myself accountable.
It was bad in the sense that I was a prisoner to certain structure. I would soon learn in my own personal training business, that I didn’t need to analyze every bit of information or get approval for certain things, I just needed to get it done.
When I started I thought I needed every form in place, and all my I’s dotted and T’s crossed. I would soon learn that I didn’t need to have everything completed before day one, I just need to make sure I was generating revenue.
When it comes to starting your personal training business, you really only need a few things:
- A Personal Training Certification
- Liability Insurance
- A Few Liability Waivers
- A Place to Train
…and that’s pretty much it! Ohhh, and a few clients to get you started.
Paralysis by Analysis
I am sure you have heard this term before, and it is very true. When I said I was a prisoner of structure, this is exactly what I was talking about. In the corporate environment, often times you are paid to be on the clock, not by what you do with that time.
I was used to a process of creation, pre-approval, post-approval, production, and then more approval.
As a small business owner I don’t have time for that monotonous process. I have automated so much of my business, any task I do only has one outcome….generating clients that generate revenue!
Starting Your Personal Training Business On A Budget
Before I left the big box gym all I heard was the nay sayers telling me how hard it was to be an independent personal trainer.
They would ask all sorts of questions:
- Where are you going to get your clients?
- Where will you train?
- Do you have a website?
- Are you going to advertise?
Looking back on things now, I can tell you that it was all bullsh!t. If you have clients that want to train with you, find a place to train, and start your fitness business!
When I found the studio where I wanted to train, things just worked out. I told the owner that I had 20 clients that I wanted to bring, and I expected at least half of them to come with me (knowing all of them would follow).
Truth be told I was really just trying to negotiate down my first couple of months rent for my transition period.
When you find that great studio, the owner will give you their requirements:
And that’s really all you need!
Then set your personal training package rates accordingly and viola…you are officially starting your own personal training business.
When I started my business, it went from idea to first day on the job in about 30 days. And you can do the same, you just need a little luck in finding a great studio.
Don’t Sweat The Small Stuff
Do you need:
- To advertise
- A website
- A logo
- A Facebook page
You absolutely do not “need” any of that! And to start your personal training business on a budget you don’t need to spend money you don’t have.
In the beginning I thought I needed a website, but it turned out my free listing was perfect for personal training. Later I learned that starting a fitness blog was really the way to go to get more clients and a Facebook fan page was also helpful.
However, those are simple things you can set up between your client sessions and you don’t need them to get started.
5 Free Advertising Methods
To maximize your budget, you must maximize your “free” resources first. Here are a couple of free ways to get the word out about you without spending a dime:
- Yelp – Get your free listing
- YP – Another free listing site
- Google Plus – A Google plus business listing will put you towards the top of google if you do it right
- Facebook Fan Page – Easy to set up and you can do this in between clients
- Your clients – You can build a strong clientele completely off client referrals
Using these methods will help you establish you place in the community without paying a dime. And when you are starting your personal training business, you need to maximize any FREE you can!
How To Create A Referral Network In 30 Days
A referral network is very important for your long term success. It’s very much like a spider web with you in the middle and your power partners on the outside.
And a power partner is someone that offers you as referral to help solve their clients problems like:
- Weight loss
- Muscle gain
- Core strength
- New mom fitness
What ever niche you have, find others who are helping those same people and recruit them as power partners.
As a trainer you will be busy, but in the beginning you will also have some extra time to go recruit. In order to do this without getting overwhelmed, try contacting 2 people a day for 30 days.
Here is a list of the potential partners you should contact:
- Physical therapists
- Massage therapists
- Wellness centers
These are just a few, but if you have one or two awesome power partners, you can work together starting your personal training business network.
Over the next 30 days, keep your plan in action and with all the contacts you have made you are sure to have a solid foundation.
Starting your personal training business on a budget does not have to be complicated. All it takes is a little ground work in the beginning to get your business off the ground.