Starting your own Personal Training Business will be challenging and the rewards are fantastic!
I started my career in the fitness industry as a personal trainer in a big box gym. I was new, excited, passionate, and loved my job. It was a career change from the corporate world, but I loved every minute of it.
I trained in that gym for about a year before I decided to break free of the corporate weights and chains and go out on my own.
At first, I was freaked out, but eventually that wore off and my business grew every month.
A Few Things To Consider When Starting Your Own Personal Training Business
When you start your own Personal Training Business, it is now your job to get new business. That in itself is the hardest part. If you are good at what you do, you will be able to retain your clients longer and they will continue to refer their friends and family.
Its like a snowball…all it takes is one snowflake to get the referral ball rolling. Soon you will have a full book of business, doing what you love to do!
Well, now you are ready start your own fitness business today!
5 Steps To Starting Your Own Personal Training Business
1 Get Certified – Whether you have 1 year or 20 years of experience in the gym getting results, getting certified as a Personal Trainer is the first step to starting your own personal training business.
You personal trainer certification will help you establish yourself as a professional in the community, and help you put the education behind your experience.
2 Find A Gym – Unless you are a mobile trainer, a small studio will be a fantastic resource for your business. Make sure your studio is clean, has a great location, and has great energy.
When you are starting your own fitness business most studio owners have been in your shoes and will work with you to get you on your feet. I found a great gym and was given a break on my first months rent so I could get the ball rolling.
3 Establish A Business Entity – I have an LLC, but it is up to you to decided what you want. You don’t need to pay someone to do this for you. This link is for Colorado, but if you live in a different state, just go to your states Secretary Of State Website (SOS), fill out the form and pay the fee. It’s actually really easy and not expensive.
4 Get Insurance – Usually you can get a discount though your certification, but if not here are a couple of options:
I used Lockton until they doubled their rate, then I switched to Philadelphia. You should be able to get it under $200 for the year. Check with your gym owner on what amount they require.
5 Get Listed – Maximize your free listing on Yelp and Google+. If you want people to find you those two listings will go hand in hand. Once I established myself on there, I continued to get new clients without paying for advertising.
Next set up your Personal Training rates and Merchant Accounts. Don’t get real complicated when it comes to starting your own personal training business rates. You clients will train with you because of you, not because of any special or sale.
Keep in mind promotions get people in the door, but you keep them there!
One thing to remember is that you want establish your rates considering merchant and gym fees. Don’t be the cheapest trainer, be the trainer that produces results. And let those results reflect in what you charge.
Also, when it comes to opening a business checking account here are some things to consider:
- Banks may charge monthly fees to keep your account active
- Credit Unions do not
I switched from my bank to a credit union because of this. I know I get to write it off, but hey I would rather save some money!
These 5 Steps To Starting Your Own Personal Training Business are easy and straight forward. I took these steps in two weeks and started my business right away. Don’t forget to enjoy the challenges, look forward to the future, and enjoy the ride!