Start a fitness business, stop procrastinating, and get moving!
When I became a personal trainer I had the idea that one day I would be running my own, successful personal training business. I just didn’t know how it would all work out.
My new career in fitness was booming and I soon had a great following at the gym. I will say it felt a bit strange because I was the new trainer, but was getting more clients than the other trainers that had been training longer.
When I stepped back to look from the outside in, I realized I was promoting myself all over the gym. I was putting client testimonials up on the trainer board, greeting people at the front desk, and just chatting people up.
I was actually doing the marketing myself, and the gym was taking most of my training profits!
When I realized that, it was time to make a switch! Jump in with both feet….take the leap….and start a fitness business today!
Making the Leap
When you are ready to make the leap and start a fitness business it can be exciting and frightening at the same time. After all, most trainers are good at training, and the business side of things gets a little overwhelming.
Building a business is just like building a workout plan. You start with a few key steps to get you going and build from there. If you have established a good clientele at your gym, they are training with your because of you and not the name on the building.
When I realized that, I was off to the races!
Start a Fitness Business in 30 Days
These few steps will help you get your business off the ground in 30 days and you will be ready to rock n’ roll!
Keep in mind one thing…plan ahead! December is a slow time of the year for fitness and January starts off like gangbusters. When I was ready to start a fitness business, I did this 30 day action plan in December and began day 1 of the new year ready for the fitness boom.
I’m not saying that you have to start in January, but starting a business in the slowest time of year like June, may be a set up for failure. Again, Plan Ahead!!!
OK, now that you are at the starting blocks, lets get going:
Business License – Establish a business license on your states secretary of states website. It should cost around 50 bucks or so and you don’t need to waste money on any legal websites to do this.
If you don’t know which business entity to choose, consult an accountant or legal professional. Personally, I chose LLC to get away from the personal liability which a Sole Proprietor operates.
Liability Insurance – Protect yourself with liability insurance! You don’t drive a car without it, so don’t operate your business without it!
Here are two great options, get a quote and pick the one you like:
Find a Gym – Find a place close to your clientele that is easy for them to access. You can look for local studios where you can rent space that is clean and has a great atmosphere. Also do you research and make sure it will stick around for awhile . You don’t want to give your money to someone and see the doors close in a month.
Check these places in your community:
Gymnastics studios: Talk to the owner and see if you can rent their space when they are not using it. Check their business hours, most of these places only operate in the evening. You could train in the morning and have the place to yourself!!
Chiropractic, Physical Therapy, or Wellness Centers – These places have equipment and may be looking for some additional revenue sources by having you train your clients…and maybe even their clients!!
Don’t forget when you start, you will have a ramp up and transitional period. Negotiate with the facility and see if they will give you a discount for the first 90 days. It won’t hurt to ask!
Free Marketing Resources – Maximize your free marketing resources! It takes time on the web to get yourself established, so get your free listings up in the beginning.
Here are some great places to go:
Accept Credit Cards – In the beginning you can start by accepting cash and checks. However, everyone pays with their credit or debit cards. Make it easier for them and get a free card reader.
Get a few tips here on setting your personal training rates!
Ready, Set, Go!!!
Now you are ready! You started small, on a budget, and now your clients are ready to train in your new facility.
When you start a fitness business, you will make more money training less and impacting the lives of your clients. Besides where else can you work 25 hours a week, get a full time salary, and love what you do?
Not many, and that is why the fitness industry is awesome!
Good luck and please feel free to drop a question or comment below …