Is your personal training client track record up and down?
Personally, I find that my personal training client track record goes up and down in waves and by season. I have told many people that personal training is a winter sport. And that is absolutely true!
If you work for a big corporate gym, pay attention to the specials. Train 10 sessions in 4 weeks and get 1 one FREE! That was the special they ran starting in June at the big box gym. The goal was to keep the sessions up during the slower months.
Typically, my busy season starts on labor day and goes straight through until Memorial Weekend. Then like clock work, no-shows, cancellations, and vacations start as soon as the summer flowers are planted.
As the fitness world turns, you know that everyone wants to get in shape for the summer so they can show off that summer body….errr, at least not be embarrased by it. And it is that much harder to keep people consistent once the heat is on!
So, it is now your job as a personal trainer and fitness professional to keep people coming back and holding them accountable during the summer months.
Keep Your Personal Training Client Track Record Moving Forward
As a personal trainer, it seems that once you get one cancellation then the Pandora’s box of cancellations and no-shows are opened. For me, this is the first week of June. I have averaged about 2 cancellations and no-shows per day, which is the first instance in the past month.
However, I don’t quit! If someone is tired, sore, or has the brown bag flu I make sure they know how much better they will feel at the conclusion of their session. Usually if I am persistent, I can get people in the studio without missing a beat.
Here are a few tips to keep people on track:
- Sending appointment reminders
- Texting positive feedback of their last workout
- Keep communication lines open and amp up the fitness excitement
- Take your workouts outside – Let the sun be part of your training
The biggest compliment that I have ever received was that I kept training FUN!
Managing Your Personal Training Client Track Record
When it comes to keep you clients sessions straight, don’t over-complicate things. The reality is that you will have cancellations and no-shows and you won’t have issues if you set up your business efficiently.
At the big box gym, when there were cancellations or no-shows, they had “charge them” no matter what policy. The problem with that is we are working with people that have busy lives!
Be Flexible, but don’t give away the Farm!
Do what you can to have a happy balance. In my fitness business, I have a 12 hour cancellation policy. Some trainers use a 24 hour, but I found that a 12 hour is just about the same but doesn’t sound as harsh.
On top of that if someone no-shows or forgets the appointment, I give them until the end of the week to make it up. However, their make up has to happen on my schedule, not theirs.
This works well in two ways:
- It shows empathy on your part and you that you are flexible
- It gives them a chance for redemption and they will show more respect for your time
It’s a win win!!
Now that we have all that covered, how do you manage it?!
In my fitness business I use Mind Body Software to manage my personal training client track record.
When I started my fitness business I used:
- Google calendar
- Sign up forms
- Client tracking
Eventually it became too much to manage and was less mistake proof than I had planned.
With Mind Body I can:
- Book Appointments and send an appointment reminder at the same time
- Track No Shows, cancellations, and make-ups
- Process payments
- Track sessions serviced
- Track sessions used
- Run revenue reports
- Communicate with clients
So much of the Mind Body services can be done on my smart phone with only a few steps. Mind Body has increased my business efficiency and given me a smooth personal training client track record.
Keeping ahead of the curve will help to efficiently manage your business. When you have tools like Mind Body in your gym bag, you will be able to do more in less time.
I hope this post on Managing Your Personal Training Track Record was helpful. Please leave questions or comments below.
To learn more about Mind Body Fitness Software, click here to read my review.