Why should you create a fitness blog?
When I started my fitness business I eventually decided to start a fitness blog. However, in the beginning I wanted to create a fitness blog to help build a clientele in the community to get more clients.
Soon, I realized that my fitness would take a different turn.
Your fitness blog doesn’t have to be a “fitness” blog!
In order to get clients from a fitness blog I started with the Google Keyword planner. I soon learned that the Personal Training terms that I would be using were high traffic terms with a lot of competition.
So then I thought:
What is my ultimate goal when I create a fitness blog?
My ultimate goal was to earn an additional income stream for my fitness business, with only a few hours of work per week.
That’s it! That was my goal.
Earn extra money, talking about something I like.
However, I found that there is a lot of competition and information on fitness. My niche was saturated with people like me, and my ultimate goal would be difficult in that niche.
Picking A Niche
A niche is basically your area of expertise. It could be:
- Fitness for moms
- Traveling to Disneyland
These examples are first generic, then specific. When I said your fitness blog doesn’t have to be a “fitness” blog I meant it! If you want to take a break from fitness during the day and create a fitness blog…fitness doesn’t have to be your niche!
After all, your blog won’t bring in additional income streams if there are no eyeballs on it!
Now I don’t want to tell you that you can’t create a fitness blog about fitness, but your niche has to be specific in order to get traffic. Here are some ideas:
- Post-natal Fitness
- Vegan Fitness
- Home workouts for busy professionals
These are specific idea starters to think about when you create a fitness blog. Personally, I live in Colorado and do a lot of traveling within the state. What I have found is that people love Colorado!
When I did my research to create a fitness blog, I found that I could get traffic to a Colorado Travel blog easier than a generic fitness blog. And that is how my Travel niche started!
How To Create A Fitness Blog
Now that you are thinking about your niche, here are some great tools to help you out:
- Google Trends – Check out what is trending to see if your topic is relevant
- Google Keyword Planner – Check out your competition
By using these to free sites you will be able to create a fitness blog niche!
Now you want to know exactly how to get started right? Great, then check out these two blog posts below and follow the steps to create a fitness blog:
My Fitness Blog Road Map
I have a few blogs that I have set up for specific purposes and they all do great things for me! Below is my road map. Keep in mind, I started with Host Gator and run all these blogs for under $10 a month.
Personal Training – This blog is my website for my fitness business. It is small, simple, and essentially my online business card.
Fitness Blog – This is my creation of a fitness blog without the domain being me.com. I post my thoughts on fitness and write reviews on products I recommend to my clients. It is also, my fitness business client newsletter. All my posts are fed to my clients in an email newsletter!
That is the cost effective way to produce a fitness newsletter!
Travel Blog – This blog is in the early stages, and is my new niche blog. I am able to get ranked easier than in the fitness niche and I have a blast with it! Remember this when you create a fitness blog.
You don’t have to stay in the fitness niche to add additional income to your business!
When you are ready to create a fitness blog, take some time to consider your audience. If you stay within the fitness niche, get specific! There is a lot of competition out there promoting health plans and workouts. Find something that is different from crowd and become an expert.
Whether you create a fitness blog in fitness or another one of your passions is up to you!
Was this post on Why Your Fitness Blog Doesn’t Have To Be A “Fitness” Blog helpful? Leave your comments below.