Learning how to become a successful personal trainer is simple: Find out what everyone else is doing, and do the opposite!
Why? Whether you work at the the big box gym or own your own fitness business, being different goes a long way. Consider the Crossfit boom. They were once the hot thing to do for people in there 20s and 30s and there were only a few gyms. Now it seems like they are everywhere!
But what about the people who don’t like Crossfit? As big as the boom is, a Personal Trainer that specialized in injuries or the baby boomer market would have more people to train than they would know what to do with!
How to Become a Successful Personal Trainer
Being a Personal Trainer is a very personal business. It starts with 1 on 1 training and can move into several different areas of the trade. When I started as a Personal Trainer I only trained for 50 minutes with my clients. And that was great, until my book started to grow.
Then I moved on to other specializations like:
- Small Group Training
- TRX Training
- Baby Boomer Fitness
I even added 30 minute Personal Training sessions to maximize my time and train more clients.
Once you get certified as a fitness trainer, expanding your specialization will be a key to your success. When I worked at the big box gym, I got as many testimonies as I could from my clients. And I was the only trainer that was really doing it. Soon, when people would look at the Personal Trainer board, I was the only one with client testimonials.
It didn’t take long, and I was soon the first person people would ask for when it came to getting results! And it wasn’t that I was getting more results than the other trainers, I was just telling more people about it.
If you want to know how become a successful personal trainer, here are 2 tips I tell all new trainers. And it doesn’t matter where you train. Big gym, or small studio, it works for everyone!
My 2 Golden Rules:
1 Network Everywhere!
If you are working at a big gym, talk to as many people as possible. You don’t even have to talk about personal training or try to sell them on anything. But getting to know people that you see everyday will eventually turn into a book of business so full you will actually have to be selective on who you take on.
If you certified as a personal trainer and decide that the big gym is not for you, working at a small studio is perfect! There are sooo many people who like to work in smaller, personal type spaces that your services will be in need. However, without the consistent flow gym members, you will need to be a little proactive in introducing yourself.
Here are some great places to start:
- Local Chamber of Commerce meet and greets
- The businesses in the local area of your studio – Just go out and introduce yourself and let them know that you are there to help them in any way!
- Meet people that touch lots of people – Salons, chiropractors, massage therapists, physical therapists, and doctors offices
2 Specialize to Differentiate Yourself! Getting certified is the first step to becoming a personal trainer, but you do have to do continuing education to maintain your certification. And that is the best opportunity to get specialty certifications.
As I said, if everyone is doing killer workouts and training a younger population, specialize in training seniors. If you go that way, you will most likely develop a successful career.
If you don’t want temporary clients, then the senior population is the way to go! They want someone to watch over them, motivate them, and be part of their life. They have the income to pay you and will be long term clients!
If you have had injuries in the past, then getting certified as functional trainer or therapeutic exercise specialist from Ace may be your specialization.
Making it Happen
Learning how to become a successful personal trainer is not difficult. Consider it to be like any training program, it takes consistency and hard work and eventually you will get the desired results. By networking with everyone and finding your specialty, you will soon have a full book of business and leading a great career in fitness!