Do you have challenges keeping personal training clients?
As big as the fitness industry has grown and as much need there is to shrink waist lines, personal training is still a niche industry. For example, if you are sitting in a café or coffee shop and look around, how many people do you think work with a personal trainer?
Now ask yourself, how many people do you think buy car insurance? The difference? Everyone knows they need car insurance, but everyone doesn’t know they need a personal trainer!
Ok, now back to the coffee shop. When you look around, can you think how many people in there would benefit from your services? Or, to dig deeper, what work would I have to do to get one of these prospects and turn them into a client?
For this to happen it takes work, patience, and some go-get-ive-ness! And when you understand that power and value you offer each client, then you get how important it is to keeping personal training clients.
Treat Your Clientele Like An IRA
Whether you are in the beginning stages of building your personal training clientele, or have some clients you have been training for years, treat them all like an investment account!
Lets call it a client IRA or CRA (client retaining account). Like IRA, when you make deposits, your portfolio grows and pays you back.
And this works the same with your CRA! However, these deposits include:
- Delivering fitness results
- Giving positive feedback and boosting self esteem
- Building friendships and positive relationships
- Being an expert in your field
Just like your IRA, make consistent contributions to your CRA and you will see some great results!
Keeping Personal Training Clients – 5 Great Tips
There are many ways of keeping personal training clients, but here are 5 Great Tips that will help your business.
1 Build Rapport! The first step is pretty simple and if you became a personal trainer to help people, then you already have the values to get this done. Building rapport can be as simple as offering encouragement, listening to your clients needs, and hitting their goals.
After all, when you help them reach their goals they will tell all of their friends about you!
2 Offer fantastic customer service! Whether you train in a corporate gym or a small studio, stand out from the crowd. Offer a warm hello upon their arrival or workout towels for their training session.
If you are in a gym with other trainers, do what they don’t! If everyone sits around chatting, be the one up front at the check-in desk. You will get noticed and start to get new business.
3 Send Thank You cards. When I started a fitness business, my clients were very excited to join me and contribute to my success. I would send thank you cards to them, or offer words of encouragement. Often times unexpected, and greatly appreciated.
As your business grows, you can pick an anniversary day or day to celebrate like Valentines Day. Try something like: I love my clients, Happy Valentines Day! It will be different and will help your journey of keeping personal training clients.
4 Do a 5k! There are 5k’s for everything now, but pick an event that is based around a benefit or organization that helps the community. You can participate with your clients or donate your time as a volunteer. Most of the time, your clients will ask you about it and you can join their cause.
It doesn’t have to be a 5k, but you get the idea! Get out there and be seen.
This not only gets you out of the gym, but helps to stay involved in their life and you will be able to meet their friends and have some fun. This is a great marketing tool, but make sure you keep the goal of helping people in mind.
5 Be Genuine! One of my biggest successes to keeping personal training clients is being genuine. I am truly in this business to help others. However, I am also in this business to turn my passion into a career.
Don’t get the two mixed up, otherwise you may turn into the car salesmen of the fitness world.
Cashing In On Your CRA
Keeping personal training clients is the key to your CRA (Client Retaining Account)! When you have a full book of business and your clients keep coming back, your CRA will always be full!
In this business, there are many trainers that are concerned about them and not their clients. Pay attention to their needs, ask questions, and be yourself.
With these concepts in mind, you may continue to gain new clients and never lose your old ones!