These personal training business ideas just might be what you need to start living your dream!
If you haven’t noticed boutique gyms are popping up all over the place and in some places (like Colorado), it seems like they are outnumbering Starbucks.
And why do you think that is? Because people hate to exercise, but they know it is what they need. And more of these little gyms are catering to people because we know, as fitness professionals, people need instruction and motivation when it comes to their health.
And you are ready….ready to jump in with both feet and take your Personal Training to the next level. Before you do and get in over your head, consider a couple of options.
Who do you want to help?
I always tell trainers to figure out who they want to help and go after that niche. And when you are starting a fitness business it is very important.
Because if you like personal training, but get lured by the thought of making big bucks, then you may end up in the wrong business. I love the fitness industry and as a client I like the fact that there are so many options available. As a business owner, I want to serve my clients, but I also understand what I like and what I don’t like.
I say this because I see so many training systems offering you to make thousands of dollars only working 3 hours a day. On the surface that may sound great, but is that really what you want to do? Or did you get in the business to help people first.
The best way to set your business up for success and find your passion, is to establish your niche!
5 Simple Personal Training Business Ideas
1 1 on 1 Personal Training – This training model is simple, and you can create a great business off being a solo personal trainer or opening your own personal training studio.
Pros– This is the ideal way to connect with your clients and impact their lives.
Cons– Once your schedule fills up, you may run out of peak times to train. You can make great money doing this, but it does have a ceiling.
2 In-home Mobile Training – This option is a great way to get started if you don’t have a studio.
Pros– Without a gym or studio this is a great option and can save you on gym fees.
Cons – Consider time lost on driving to your clients. For one session you actually lose time before and after the session where you could have booked if you worked in a studio.
3 Bootcamp in the Park – Start your own group training in a park
Pros– This is a great way for new trainers to get started. You could do HIIT training or invest in a TRX or two.
Cons– Weather permitting, this may be a seasonal business.
Bonus: Try mixing it up! You could pay less at a studio if you train a few days a week, do in-home training the other days, or do a boot camp in a corporate business park in the summer to mix it up.
Think outside the box and maximize your resources!
4 Online Personal Training – Start your own fitness blog and train clients online!
Pros– This is a great way to supplement your offline training business. You can work with people on workout routines, nutrition, and supplements in between your training sessions.
Cons– The ramp up period may take a little longer than your offline training business.
5 Fitness Franchise – Purchase a fitness franchise.
This is by far one of the most expensive options out there. However, with that expense you do receive support.
- Bootcamp Franchises
- Gym Franchises
- Crossfit Boxes
The fees can run from $1000 up to $10,000 and even monthly fees on top of that!
Pros: Up front costs and expenses can put a strain on your business from the get go
Some franchises are very successful with low cost, just do your homework!
Cons: For your small business, your clientele is coming to you and not the name on the door. Unless you are LA Fitness or Crossfit, the brand name is you.
If you took that same 5 – 10k of the franchise cost and invested it in to equipment and marketing, you would be steps ahead than if you purchased the franchise.
It all depends on you and your goals!
- Do your research and see what has worked for others
- Read blogs and see the pros and cons of what you want to do
- Don’t get in over your head
You can start a fitness business on a budget and be very successful. Just keep in mind you will only get out of it what you put in it. Sounds just like what you are telling your clients…right?!
I hope these personal training business ideas have helped, and you are one step closer to living your dream!